5 Ways To Overcome Buyers Fear And Succeed In Anything

How to overcome buyers’ fear The idea that people love to buy is one of the biggest myths in sales. The actual buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. “People don’t like being sold to, but they like to buy”; so goes one of […]

3 Ways To Target Better Customers

Customer segmentation Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. By examining existing customers and segmenting them into groups, we can identify who spends what when. Segmentation helps to design new products, services and marketing campaigns to get customers to buy more from. Research customer segmentation […]

5 Ways To Get More People To Your Website

Getting web visitors past the homepage Getting visitors to the website is rarely enough. If they stay on the homepage or landing page and don’t travel further into the site, the chances are they won’t convert and become active customers If the objective is simply to get customers to visit company premises or telephone you, […]

Tomorrow May Be Too Late… Do It NOW

  Do you put off your work for later, only to find your deadlines steadily creeping in? Then you, my friend, are one of the millions of people afflicted by the procrastination virus. Procrastination is the biggest reason for loss of productivity and late output. Though many would not admit it, they would benefit greatly […]

How to Make Money On the Internet

In today’s market, most buyers want the option of being able to purchase online, or at least learn about a product there. Sometimes it could be due to the niche and others because of the convenience of the “click and buy” world we now live in. People have the choice of buying through third parties […]

The Time Matrix – Focus On Priorities

The Time Matrix – Focus On Priorities   Remember to include home and personal and hobbies and leisure as well as work! The purpose is to focus you on your urgent and important tasks – and they are two different things that most people roll together. The inclination is to do everything in Quadrant I.  […]

How to create a culture of excellent customer service

Providing excellent customer service is a goal that many organisations, especially in the private sector, think they have been trying to achieve for quite some time. But how many are actually succeeding? Paul Cooper, ex-director of the Institute of Customer Service, explains why good customer service must start at the top In survey after survey […]